Hotels, inns, motor courts, boarding houses and lodging houses within the unincorporated
towns of the county, when employing any of the advertising medium referred to in Section 7.36.010 shall not insert any other advertising matter whatsoever except words of description
of the principal service offered. If words of description of the principal service
are used the letters, figures and numerals which form any words, figures or numerals
shall all be of the same height, width and color. Whenever any numeral is used the
accompanying lettering of the same height, width and color must be used which gives
a full and complete explanation of what the numeral means or is intended to mean,
and in no event shall the total or aggregate of the numeral and letters explaining
the meaning of such numeral occupy a space or area larger than twelve inches high
and/or twelve inches long in any form of advertising medium as hereinabove set forth
in Section 7.36.010 hereof. For the purposes of this section, the term "advertising matter" does not
include, nor shall anything in this chapter be deemed to preclude, the use by any
such establishment of the official sign of any recognized national association or
franchise, the name of which includes such numeral or numerals, if such establishment
is a bona fide member of such association or franchise.
(Ord. 383 § 1, 1971: Ord. 116 § 2, 1960)
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